​1. Responsible party and contact details

• Responsible party: LELYVELD CO (PTY) LTD.

• Physical address: 23 Tolby Peak, Midlands Estate, Olifantsfontein, Gauteng, 1692 (virtual address; no walk-ins).

• Email: info@lelyveld.co.za.

• Telephone: +27 81 287 4873.

• Information Officer: Juan van Lelyveld (The Information Officer, LELYVELD CO (PTY) LTD).

• Information Officer contact: info@lelyveld.co.za / +27 81 287 4873.

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2. What personal information we collect

• Identity and contact details (name, email address, telephone number, delivery/billing address).

• Order and transaction information (products purchased, order history, payment confirmations, refunds).

• Communications (emails, messages, enquiries, support requests).

• Technical and usage data (IP address, device/browser information, log data, cookie identifiers, approximate location).

• Marketing preferences (subscriptions, opt-ins/opt-outs).

• User-generated content you submit (e.g., reviews, messages, and customer photos where you choose to share them).

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3. Special personal information

We do not intentionally process special personal information (such as identity numbers, health information, or biometric information) through the Website.

We do not intentionally collect personal information of children under 18. If you believe a child’s personal information has been provided to us, please contact us so we can take appropriate steps.

If you choose to provide customer photos/reviews featuring people, you confirm you have the necessary rights/consents to share that content with us for publication and marketing (subject to your withdrawal/objection rights).

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4. Why we process personal information

• To create and administer orders, manufacture (where applicable) and deliver products.

• To process payments, refunds and prevent fraud.

• To communicate with you about your order, delivery, returns, repairs and enquiries.

• To provide customer support and handle complaints.

• To manage our business operations, records and reporting.

• To send marketing communications where you have opted in or where permitted by law (with an opt-out).

• To improve the Website, products and user experience (including analytics).

• To comply with legal obligations (including CPA, ECTA, tax and accounting obligations, POPIA and PAIA).

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5. Lawful bases for processing

• Performance of a contract (processing orders and deliveries).

• Compliance with legal obligations.

• Legitimate interests (fraud prevention, security, service improvement), balanced with your rights.

• Consent (where required, including for certain marketing communications and cookie preferences).

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6. How we share personal information

We may share personal information with trusted third parties where necessary to operate our store and deliver services, including:

• Website platform and hosting providers (Wix).

• Payment processing providers (Peach Payments and/or other payment service providers).

• Courier and delivery service providers.

• Service providers who support our operations (e.g., IT support, analytics, marketing platforms).

• Professional advisers and regulators where required by law.

We do not sell personal information to third parties.

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7. International transfers

Some service providers (including platform, analytics or payment providers) may process personal information outside South Africa. Where we transfer personal information across borders, we will take reasonable steps to ensure appropriate safeguards consistent with POPIA.

International shipping is offered on request only. If you request international delivery, we may need to share relevant information with international carriers and customs intermediaries to fulfil the request.

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8. Cookies and tracking

We use cookies and similar technologies to operate the Website, remember preferences, provide functionality, and analyse performance. For more information, see our Cookie Policy.

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9. Data security

We take reasonable technical and organisational measures to protect personal information against loss, misuse, unauthorised access, disclosure, alteration and destruction.

No method of transmission over the internet or method of electronic storage is completely secure. You use the Website at your own risk.

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10. Data retention

We retain personal information only for as long as reasonably necessary for the purposes described in this policy, including fulfilling orders, managing returns/repairs, resolving disputes, and complying with legal and accounting requirements.

Where feasible, we will de-identify or delete personal information when it is no longer required.

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11. Your rights

Subject to POPIA and applicable law, you may request to:

• Access personal information we hold about you.

• Correct or update personal information that is inaccurate, incomplete or outdated.

• Delete personal information where retention is no longer justified (subject to legal obligations).

• Object to processing in certain circumstances.

• Withdraw consent (where processing is based on consent).

• Opt out of direct marketing at any time.

To exercise these rights, contact the Information Officer at info@lelyveld.co.za.

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12. Direct marketing

We may use your contact details to send marketing communications via email and/or WhatsApp where you have opted in, or where permitted by law, and you can opt out at any time using the unsubscribe mechanism or by contacting us.

We also advertise via platforms such as Meta and Google, which may use cookies or similar technologies. You can manage cookie preferences through your browser and/or our cookie controls (where available).

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13. Complaints

If you have a complaint about our processing of personal information, please contact the Information Officer first so we can attempt to resolve it.

You may also lodge a complaint with the Information Regulator (South Africa).

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14. Changes to this policy

We may update this Privacy Policy from time to time. The updated version will be published on the Website and will apply from the date of publication.